Celebrating 90 years

Wentworth Valley Developments

Once primarily a ski hill, Wentworth is now a year-round destination for mountain biking, hiking, skiing, and snowboarding. In the 2022-23 season, the hill celebrated 90 years of operation. A series of posters pay homage to the founding family, the golden age of travel posters, and significant events in the ski hill's history.

What started as an interior decoration turned into a limited edition series of five serigraph posters. The imagery for each poster represents an era in Ski Hill’s history, often centred on infrastructure-related milestones. As a series, we wanted each poster to graphically refer to its respective era. From mimicking drypoint offset lithography to the course rosetta screen of the 1950s, from showing the distinctive pixelization of the 1980s to Procreate’s digital brushes of today—all posters were created on an iPad—we wanted a feeling of nostalgia without replicating the past.

The ski hill is in Wentworth, Nova Scotia, and the fonts were all designed by a Nova Scotia resident Rod MacDonald. Each poster is limited to 90 signed and numbered prints, reflecting the celebration of the 90th anniversary. Ski hill logos from the eras appear as “easter eggs” in each. Each serigraph is on Lynx 100lb archival acid-free Forest Stewardship Council (FSC®) paper, mounted in FSC® and PEFC Certified frames.

Design

John deWolf (creative director)
Melanie White (illustrator)
Robert Currie (copywriter)

Fabrication

Alex MacAskill,
Midnight Oil Print & Design House

Photogra[hy

Alex MacAskill
Scotty Sherin

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Wentworth Ski Trail Symbols

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The Barn branded environment