As part of its 90th anniversary, Wentworth Valley Developments rebranded Ski Wentworth. The recreation establishment is transitioning into an all-season destination, with opportunities for mountain biking, hiking, snowshoeing, cross-country, alpine skiing, and snowboarding.

While not initially intended for the 2022-23 season, Hurricane Fiona's damage to their entrance sign in the Fall of 2022 meant a replacement site identification sign was on order. While the Hill is expanding its offerings, the region's primary users will invariably recognize the Hill as a ski resort. Thus, we employed iconographic ski and snowboard symbols as the primary visual elements. In addition to the references to skis and snowboards, the entrance sign also identifies activities for the shoulder seasons.